Using AdWords Geo targeting effectively with Google Analytics

Most of us know how well Google AdWords PPC ads can work for online businesses. With not all too much tweaking you can get targeted traffic to your site at a fairly low cost (depending on the niche you operate in). A lot of businesses know that visitors from certain geographical regions are much more valuable in that they convert more easily and thus result in higher ROI (Bigger Bang for Buck). By being able to invest only in these more valuable visitors you can get much better results from your PPC campaigns.

AdWords offers a feature called Geo targeting, which enables you to have your AdWords ads show up only for people from specific geographical regions, and with the help of Google Analytics you can find out where your best converting visitors live. This post will give you a guide on how you can get the info you need and make the changes in AdWords.

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