3 Useful Analytics Lessons of Google Webmaster Tools

It’s probably not the first tool you’d think about to help your web analytics efforts, but Google Webmaster Tools (GWT) provides more data than most webmasters and online businesses know that can really provide value to their Search Engine Optimization (SEO) initiatives. And Google Webmaster Tools is getting better, with regular updates and new data. However, GWT data alone isn’t necessarily what you’re looking for, but cross-referencing GWT data with your regular analytics tool can provide powerful insights.

If you’re not familiar with Google Webmaster Tools, check out Google Webmaster Tools and SEO. If you’ve heard of GWT before, let’s move on.

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Using Google Analytics for Search Engine Optimization (SEO)

For a lot of marketers out there, web analytics is something they do on the side to help them get more out of what they do. They don’t have web analysts around to tell them what works and what doesn’t,  so they get into the data themselves trying to figure out how they can measure what they do. Measuring keyword performance is an important part of an internet marketer’s toolbox, so here are a few pointers using Google Analytics.

Going deeper for SEO – Google Analytics and keyword targeting

If you’ve invested time and effort into building quality content, you’ll want to make sure that this content is paying off in terms of traffic and conversions (sales, registrations, sign-ups, etc.). There are a few things you can do to help you find the gems in your traffic-driving keywords.

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