Comments on: The value of page views and why publishers stick to page impressions http://www.googlelytics.net/the-value-of-page-views-and-why-advertising-publishers-stick-to-page-impressions/ Web analytics using Google Analytics Fri, 05 Sep 2008 21:33:26 +0000 http://wordpress.org/?v=2.2.2 By: Edward http://www.googlelytics.net/the-value-of-page-views-and-why-advertising-publishers-stick-to-page-impressions/#comment-90 Edward Fri, 18 Apr 2008 05:28:03 +0000 http://www.googlelytics.net/the-value-of-page-views-and-why-advertising-publishers-stick-to-page-impressions/#comment-90 AdWords charges based on clicks but that's a completely different story than charging for impressions. Only when a visitor actions something (clicking on an ad) will you be charged, which is the complete opposite of being charged for every single impression of an ad, even if the same visitor sees that ad ten times but does nothing. If your site is intended for profit then AdWords is an excellent tool to drive targeted traffic that will purchase/register/subscribe. You need to have a good understanding of which keywords to target and how to optimize your site to get decent conversions. AdWords charges based on clicks but that’s a completely different story than charging for impressions. Only when a visitor actions something (clicking on an ad) will you be charged, which is the complete opposite of being charged for every single impression of an ad, even if the same visitor sees that ad ten times but does nothing.

If your site is intended for profit then AdWords is an excellent tool to drive targeted traffic that will purchase/register/subscribe. You need to have a good understanding of which keywords to target and how to optimize your site to get decent conversions.

]]> By: Chris Roos http://www.googlelytics.net/the-value-of-page-views-and-why-advertising-publishers-stick-to-page-impressions/#comment-89 Chris Roos Tue, 15 Apr 2008 11:08:04 +0000 http://www.googlelytics.net/the-value-of-page-views-and-why-advertising-publishers-stick-to-page-impressions/#comment-89 Am I right in thinking that Google Adwords charge on a per click (and therefore, essentially, per page impression)? Assuming they are, I guess that adds weight to other peoples decisions to go down the same route. Am I right in thinking that Google Adwords charge on a per click (and therefore, essentially, per page impression)? Assuming they are, I guess that adds weight to other peoples decisions to go down the same route.

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